Blue Moon is an awesome beer and Roy Choi is a kick ass chef and restauranteur, so its no wonder the two joined up!! Blue Moons agency, Venables Bell asked me to help work up an idea on how to photograph Roy for the upcoming campaign. We had a few hurdles to get over – limited time, a dark and empty location or no talent, but with some quick thinking, pre-planning and a stellar crew, we were able to get some great, candid and authentic moments with Roy!