02 / 2017 // REEBOK

I was so lucky to be given the opportunity to shoot this campaign for REEBOK with Venables Bell in the Bay Area. The concept was different – a human story, rather than being entirely product driven. It was about finding and capturing that moment when you push yourself to the limits. In order for us...

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02 / 2017 // I hung out with the amazing Roy Choi for Blue Moon

Blue Moon is an awesome beer and Roy Choi is a kick ass chef and restauranteur, so its no wonder the two joined up!! Blue Moons agency, Venables Bell asked me to help work up an idea on how to photograph Roy for the upcoming campaign. We had a few hurdles to get over –...

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01 / 2017 // I shot Steph Curry and Serena Williams!

I totally lucked out! I was given the rare opportunity to hang out with Golden State Warriors superstar, Steph Curry and mega tennis pro Serena Williams in one amazing afternoon!! Droga 5 brought me on to shoot alongside broadcast for a Chase commercial AND shoot portraits of these two amazing people. I was given 5...

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11 / 2016 // Fall colors

I just finished my move to a new home north of San Francisco. Over the last couple of months I’ve watched a whole new world change from Summer to Fall and it’s made quite the impression. Wet streets, fiery trees and a type of beauty I haven’t witnessed before. I went around my neighborhood one...

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10 / 2016 // Another one for Carnival Cruises!

I had the pleasure of working with an amazing team from Arnold Worldwide on Carnival Cruises newest offering, the massive Carnival Vista. A European trip of a lifetime – departing from Athens and ending it’s voyage in Barcelona. We shot on the boat for 5 straight days, working early mornings and late into the evenings,...

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09 / 2016 // a.farnum and crew take Europe

My crew and I just got back from the most epic shoot!! It was for Carnival Cruises – starting in Athens, Greece and ended in Rome. The shoot isn’t ready to post yet, but here are the snaps from our trip.    
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08 / 2016 // McGarry Bown – Blue Cross Blue Shield

I had the honor of working with an AMAZING team over at McGarry Bowen for the newest Blue Cross Blue Shield campaign. We shot over 4 days in Los Angeles – spending time with some great people!! Boxers, kids, little league, lizards – so fun!! I have to say, I really love LA for its...

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ig // @ afarnum